Although email marketing has become a very popular tool to advertise products and services, some companies still hesitate to use it, as they are not informed about the benefits email marketing can bring. To help them with their decision here is a list with the main benefits direct emailing can have on a business
We target the audience. Unlike mass media, email marketing allows you to narrow your audience to people that are most likely to become your customers. You can target your emailing campaigns according to a variety of demographic characteristics.
We do segmentation. Costumer list segmentation allows sending very focused email campaigns. The results of the emailing campaigns depend on how relevant the campaign is to the recipients. Measurable results Email marketing makes it possible to determine how effective your campaign has been, as services report the number of sent emails, opened emails, who opened, who clicked and which links they clicked on. These data can help you improve your approach and your business
Securing permission is key compoment for sending commercial email. Typically email subscribers “opt-in” to receive communications from marketers and will complain (hit the spam button) should they think your message is unsolicited.
This is a particulary important issue.We don't use Email lists that are old and possibly not permissioned will perform badly with ISPs. Too many complaints and bounces will create a negative sending reputation and could further lead to deliverability issues. Using the email channel will be a rewarding and profitable experience for us as Intr Mark adopt and apply all the known industry best practrices.